Why You Need More Clarity If You Want More Cash

Why You Need More Clarity If You Want More Cash

When you are newer in business, you really need 2 things… CLARITY around serving clients and CASH to be able to keep serving them.

One thing I know for sure is that the clearer you are in your message, the more confidence you have, and the more clients you can serve, which means more money for you and success for your clients!

Right around Thanksgiving, I had a flash around a new and simple way to get quick clarity. I was reviewing all the success my clients had attained over the past year, and realized there was one common theme between them all.  When my clients first came to me their messaging was a little all over the place, and once they got some clear on just a couple things, they quickly up-leveled in their business.

So I went about capturing this simple but potent recipe for clarity, and started to use it with intent. The results were astonishing!

I worked with one client on this via Voxer, a walkie talkie-like app.  (This time was basically a chat via text message).  She was struggling with really owning her value and wasn’t having much luck getting coaching clients.  Within 24 hours of our chat, she had made a $12,000 offer to an ideal client that was verbally accepted on the spot.

What’s magical about this process is that it’s really simpleIt’s based on asking 5 simple questions. WHEN you answer these questions, you not only have the clarity you’ve been looking for, but also have a whole new level of confidence, and confidence turns into CA$H.

Here’s the truth, making money doesn’t have to be hard and complicated.  It’s actually another very simple process… and here it is:

Create an offer and send traffic to it.

It really is that simple.

As a Marketing Mindset Coach… I KNOW that this seems too good to be true, and you may struggle with how simple this really is.  But I’m here to tell you – that’s normal.  But simple doesn’t mean that it won’t take effort on your part, but it does mean that the process is clear and easy to follow.

So let me make it a little easier for you… I’ve created a mini-program that has only 2 objectives:  1) get clarity around your business so you can 2) make an offer to bring in cash quickly.  It’s call “Conjure Clarity & Cash” and I’d love for you to join me.

Jen Levitz is a Marketing Mindset Coach, helping mission-driven, service-based entrepreneurs struggling to consistently market their business and create momentum aligning their marketing and mindset so they can serve more clients, make more money, work less hours and have more fun. She is also the author of Love Up Your List: Grow Your Tribe (and Increase Sales) with Email Marketing about how to write highly responsive emails for your tribe and use them to make more sales too.

The 4 things I’ve learned in the first 20 days of 2017

The 4 things I’ve learned in the first 20 days of 2017

Has it really only be 20 days of 2017?

There has been SO much going on that it really feels like it has been MUCH longer.

So here is what I’ve learned in just the first 20 days of this year:
1) I can’t work 10 hour days… multiple days in a row. I know, that probably seems obvious to you, but I needed the good old CLUE-By-Four upside the head to get that to sink in.  And in this case, it showed up in the form a RAGING head cold for the past 4 days.  So I’ve been pushing through the MUST-DOs, and basically been doing nothing else.  Time to CONSCIOUSLY put more “white space” in my schedule.

2) When you get inspired by an idea… ride the wave.  So I’ve been working with my coach about ME and by extension my brand.  And she helped me shine a light on how I show up in the world and we have been playing with a concept that feels REALLY yummy.  I’ve been dipping my toe into the water and trying out a few things and I’ve been getting a positive response.  And part of that is formation of a FB Group called: The Marketing Common Room.  (I’d love for you to join me over there.)

3) What you (my loyal reader) NEED and the services that I’ve been offering you… haven’t matched.  I’ve had a lot more connection conversations in these last 20 days that I’ve had in such a short period before.  And overwhelmingly, what you’ve said to me you need is help on getting more clear around you business as well as how to make some money quickly.

So… Conjour Clarity & Cash will be able later this month.  It will be $1,500 and I Guarantee that you make your money back within 3 weeks of your 1:1 cash call.  This is designed to give you quick wins while you test your new found clarity, no fancy tech needed!

4) Hanging out under an invisibility cloak… doesn’t help anyone.  And FINALLY, I’ve learned that you are here on this list because you want help with your marketing… and me not showing up, doesn’t help you with that.  Sorry!

So much deep learning already.  Thank you for being here I can’t wait to serve you more this year.  XOXOXO!

Jen Levitz is a Marketing Mindset Coach, helping mission-driven, service-based entrepreneurs struggling to consistently market their business and create momentum aligning their marketing and mindset so they can serve more clients, make more money, work less hours and have more fun. She is also the author of Love Up Your List: Grow Your Tribe (and Increase Sales) with Email Marketing about how to write highly responsive emails for your tribe and use them to make more sales too.

The Switch

The Switch

As a mission-driven entrepreneur it’s sometimes hard to make business decisions.  You see, I’ve noticed that most of us are really focused on LOVE.  And often, the focus is solely on love… to the detriment to our business.

One of my business mentors, Dr Jon Baker DC, has shared with me a different way of looking at this challenge and I want to share that with your now.

Pretend with me for a moment…

Pretend that by opening a business a special switch is installed on your body.  Now, instead of the switch being run by electricity, pretend it’s run by love.

Now this LOVE power encompasses everything… baby, kittens, puppies, unicorns, chocolate, rainbows… you name it.  ALL THINGS LOVE flow through the wires of the switch, no matter the position it is in.  (Just like electricity does with your light switches, ok?)

Let’s take a closer look at this switch… There are 2 positions on this switch and generally it follows the 80/20 rule.

You will spend 80% of your time in the UP position. Take out 8 hours for sleep, and of the remaining 16 hours…  12-13 hours of your day, It’s ALL about love and service.  So this is when you are taking care of PEOPLE. This ALSO include the time you are taking care of yourself, because you can’t serve others if you are complete drained yourself.  This is YOU doing what you love working IN your business.

That leaves you 3-4 hours in “switch down” a day.  Now, there is STILL love (unicorns, rainbows, etc.) the only difference is your focus shifts from taking care of people to taking care of BUSINESS.  This is the working ON your business time.

Here is where things can get really fun.  You see, on a normal day, you probably flip back and forth between the up and down positions.

So here is an example for you:

Let’s say, you want to hire a Virtual Assistant to be your customer service person.  You have a conversation with one you found online and find out she is a single mom who could really use the work to support her family.  You also discover that she really doesn’t do well with people on the phone.

In switch UP, you may want to hire her on the spot to help her out.  But when you flip to switch DOWN, you realized that what she is not the best fit for this task.

Now, because LOVE is running through (even in switch down), you GET TO decide if your business would benefit from hiring this VA to do something else.  And if you are like me, if I don’t hire someone, but I want to help them out, I’ll see if someone else in my network of peeps could use their help.

As you can see, this idea of the switch can really help move your business forward.  Being switch down really just means that you look at your options with respect to what is best for your business.

So from Switch Down, I make the decisions that allow my business to grow so that I can be in Switch Up and serve more clients, make more money, work less hours, and have more fun.

How would “Installing The Switch” impact your business?  Tell me in the comments below.

Jen Levitz is a Marketing Mindset Coach, helping mission-driven, service-based entrepreneurs struggling to consistently market their business and create momentum aligning their marketing and mindset so they can serve more clients, make more money, work less hours and have more fun. She is also the author of Love Up Your List: Grow Your Tribe (and Increase Sales) with Email Marketing about how to write highly responsive emails for your tribe and use them to make more sales too.

Get Out of the Email Rut: Eight Ways to Success

Get Out of the Email Rut: Eight Ways to Success

Once you set up your email campaigns it’s easy for time to go by and to let everything get a little stale. If you’re not getting the results you used to get, it’s probably because you’re in an email rut. And if you want to get out of the email rut, it’s best to come up with a plan to update and improve your email marketing at least once a year.

Every year take the time to update technology, redesign your artwork, improve your calls to action (CTA), optimize for new devices and so forth.

1) Update Technology

Are you still using the same technology that you were using five years ago, or even two years ago? If so, you might want to take a hard look at what’s out there that’s new and improved to figure out if you want to make a change. There is so much technology available now to make your email marketing campaigns successful that you don’t want to miss out by not staying informed about new offerings. This is true whether you switch technology or not; your own email marketing technology might offer new functionality that you don’t even know exists until you check it out for yourself.

2) Create New Designs

Every year you want to update your artwork to reflect the changing times as well as reflect your brand in such a way that your current customers as well as future customers take notice. You want to remain fresh, memorable and modern. Update your newsletter graphics, and maybe make a change in the look and feel of each newsletter that you send out. Creating new designs for your logo, or other art work and marketing collateral will breathe new life into your email marketing campaigns.

3) Improve Your CTAs

What worked a year ago might be old news today. As technology improves and people become more educated, you may need to try new ways to get your market to act upon your CTAs. Plus, it’s likely you have learned more too about what type of CTAs work best for your market. Revisit the CTAs you have in place now, and try to improve upon them so that you’ll get even more results.

4) Optimize for Mobile

It’s past time to optimize your email marketing for mobile. Most emails are now read with mobile devises. If your email marketing isn’t responsively designed, you’re likely missing out on most of your market. Your email marketing technology probably has easy templates and designs that are responsive but what about the items you ask your audience to click through to see? Are they responsive? If not, they need to be.

5) Renew Your Drip Campaigns

Even if you’re promoting the same products and services today that you were promoting last year, it’s important to update your drip campaigns anyway. As you learn more about what your audience needs and their pain points, you can easily improve upon your drip campaigns in both design and words. A little refreshing and improving will go a long way to getting more customers.

6) Update Segmentation Strategy

Most people start out with segmenting their email marketing between buyers and non-buyers but you can go so much further with that. You can segment by product interest, device interaction and more. You will get a lot better return on investment the more you can segment your audience because it will enable you to deliver the best message to each audience.

7) Integrate Social Media

You probably already use social media in your marketing campaigns. But, do you have your email marketing integrated with social media in a way that allows your subscribers to help you get more subscribers, as well as help your subscribers join you on social media? You should be cross-promoting your email list with your social media to get the most results. If your audience is reading your emails and interacting with you on social media, you’ve got the best of all worlds and the most chances of conversions.

8) Study Your Metrics

Nothing is done until the paperwork is done and that includes email marketing. You should probably study the metrics of your email marketing before and after each marketing campaign and then look at some things more thoroughly each year to find out what is working and what is not working. Which subscribers are engaged and which are not engaged? Do you know?
By keeping on top of these things you can actually get out of your email rut and stay out of it. Make plans to revisit these things every single year because as technology improves and changes, to stay on top you need to improve and change too.

Jen Levitz is a Marketing Mindset Coach, helping mission-driven, service-based entrepreneurs struggling to consistently market their business and create momentum aligning their marketing and mindset so they can serve more clients, make more money, work less hours and have more fun. She is also the author of Love Up Your List: Grow Your Tribe (and Increase Sales) with Email Marketing about how to write highly responsive emails for your tribe and use them to make more sales too.

Seven Ways to Nurture Existing Customers to Increase Sales

Seven Ways to Nurture Existing Customers to Increase Sales

One of the most important assets you have is your current customers. It’s much less expensive to keep your current customers and turn them into repeat customers than it is to go out and find more customers. This is not to say you should not keep marketing to find new customers, but you should do all you can to nurture the existing relationship you have with current customers in order to increase sales. Here are seven ways to achieve that.

1. Offer Early Bird Sales on New Products

– When you know that you’re planning the release of a new product, tease your current customers along the way about the launch. Then finally boost sales of the new product by offering early bird sales opportunities to the customers you already have.

2. Keep in Contact with Your Customers

– Even if you aren’t planning a new product launch for some undetermined time, it is important to keep in touch with your current customers by sending them links to interesting products you’ve discovered that other people have developed, or articles that you think they might find interesting.

3. Follow Up with Customers Often

– Once a customer buys something from you, it’s imperative that you follow up and ask them how they are enjoying their purchase. Do this after allowing enough time for them to try the product or see the results of the product. Use the feedback you get from your questions to make your next product better.

4. Thank Your Customers

– Never pass up an opportunity to thank

Thank You.

Thank You.

your customer and surprise them with unannounced bonuses. These types of bonuses will encourage future purchases because people love feeling as if they got more than they paid for.

5. Invite Current Customers to Special Events

– If you are planning a special event that would be appropriate for current customers, never fail to invite them personally to the event. Whether it’s in person or online, they’ll appreciate the gesture and remember you for it.

6. Make Customer Service a Priority

– Never skimp on good customer service. Implement a good ticketing system with deadlines on how quickly someone will get back to the customer, whether they have a problem or a compliment.

7. Invite Current Customers to Private Groups

– A great way to thank your satisfied customers for their business is to invite them to a private Facebook group or message board for customers only. These people will be invaluable to you moving forward to create new products and services.
Your current customers are far more important to help maintain a long-term business than you may initially think. They can become your biggest fans, recommending your products and services to others. And if you please them, they will become repeat, long-term customers that will stick by you for years.

Jen_Full201310-100x150Jen Levitz is a strategic automation & marketing consultant and is founder of AutomateWithLove.com. She is also the author of Love Up Your List: Grow Your Tribe (and Increase Sales) with Email Marketing about how to write highly responsive emails for your tribe and use them to make more sales too.
Marketing Campaign Ideas That Engage Your Audience

Marketing Campaign Ideas That Engage Your Audience

The first thing you have to understand when you want to conduct marketing campaigns that engage your audience why audiences engage in the first place. What makes an audience member step out and share, like, comment, or participate in your marketing campaign? It’s either due to the competition, the social kudos, the exclusivity, or the feeling of satisfaction of having created something or done something good.
If you can create marketing campaign ideas that play on those factors, you’ll create winning, engaging marketing campaigns that produce extraordinary results, every single time. Here are a few ideas to get your creative juices flowing.

Have a Contest with Voting

Naturally, you’ll need a prize to motivate people to share their entry. The trick here is to make the prize so irresistible to your audience that you will get plenty of participants. You have to be careful with cash prizes because you may get entrants who are not comprised of your audience and who will not share with your audience, but who could win nonetheless.

If you make the prize something that only your audience would feel special for winning, you’ll do a lot better getting engagement from the right people.

Raise Funds Together for a Cause

If you want to tap into the altruism that resides in human nature, finding a way to raise funds for a cause or causes that your audience would care about is a great way to encourage engagement. For instance, if you run a vegan cooking website, you might want to donate money to a group like The Gentle Barn.

If you donate a percentage of proceeds for every sale you make, your audience as well as your affiliates will feel inspired. To capitalize on this you will need to blog about it, talk about it, and make a big deal about how helpful your audience is supporting your efforts. In other words, give them the credit.

Host an Event

Live events like Google Hangouts On Air, or an in-person live event, is an excellent way to boost engagement. People love meeting those they follow in real life. Some consider a Google Hangout to be pretty close to real life, and it is. You’re there live, on camera. They get to look into your eyes, ask questions, get answers, and hear your voice. In-person events take this idea a little further. Plus, you can charge for them.

Be Uniquely You

Oscar Wilde, an Irish novelist, once said, “Be yourself; everyone else is already taken.” This is such an important quote for every marketer and business owner to remember. It’s okay that other people are doing what you are doing. Why? Because no one else is you. Show your personality and be yourself, loud and proud, because that’s what’s going to differentiate you from other people doing the same thing you are.

Finally, it’s super important to nix too much automation and fully participate in social media interactions with others. Find other things to outsource, and keep charge of your interactions with your audience. By doing so, you will engage them like no one else can. Because, after all, only you are you.

Jen_Full201310Jen Levitz is a strategic automation & marketing consultant and is founder of AutomateWithLove.com. She is also the author of Love Up Your List: Grow Your Tribe (and Increase Sales) with Email Marketing about how to write highly responsive emails for your tribe and use them to make more sales too.
How To Get Your First (Or Next) Client

How To Get Your First (Or Next) Client

Today’s blog post is written by my good friend and fellow marketing expert, Jill Celeste of the Celestial Marketing Academy.

Jill has just released her book, That First Client, and for a limited time, you can grab it from Amazon for only $5.99. If you love this blog post, you’ll love That First Client! (Trust me: I’ve already read it!)

Go to www.ThatFirstClient.com to learn more!

How do you get your first – or next – client? When you’re a new business owner, it’s an exciting time: Your business cards are printed, your website is up and you are ready to serve. And if you are already an established entrepreneur, you are eagerly trying to find your next client.

Client attraction doesn’t have to be so hard. Check out these four tips to help you find your first (or next) client:

1: Know exactly who your ideal client is

Before you even begin to look for your first client, you want to have your Ideal Client Persona nailed down. This is an essential first step!

While it is tempting to take anyone on in the beginning, you must stick to your purpose and only work with your ideal clients. Energetically, it’s the best way to start (and maintain) your business.

How do you find out who your ideal client is? First, think about this scenario: If you could wave a magic wand and work with anyone, who would it be?

Once you have this visualized, your next step is to study the demographics and psychographics of your ideal client. Here’s a table to help you determine what each category is:

Demographics           Psychographics
Gender           Interests
Age           Attitudes
Income           Opinions
Location           Biggest struggle or problem
Marital Status           Hobbies
Profession           Lifestyle

Once you determine the psychographics and demographics of your ideal client, create an Ideal Client Persona. Write your Ideal Client Persona so that when your ideal client reads it, she automatically says “this is me!” When possible, have your ideal clients “self select “– it makes the selling process so much easier.

Here are three sample Ideal Client Personas to help you. Model the flow in these samples when writing your own Ideal Client Persona:

2: Tell everyone who your ideal client is

Now that you have determined who your ideal client is, and you’ve written your Ideal Client Persona, it’s time to let everyone know. Here are some ways to share your Ideal Client Persona:

  • Post your Ideal Client Persona on your website (much like the examples given to you in Step #1)
  • Convert your Ideal Client Persona into a flyer
  • “Snail mail” a letter to everyone you have a mailing address for to let them know that you’re looking for your ideal clients (include a copy of the flyer you just printed)
  • Email your Ideal Client Persona to everyone in your Address Book

The point of this exercise is to ask for referrals. Make sure to include everyone you know in your mailings. You never know if Aunt Lucy or your college roommate knows someone who is your ideal client. In addition to sharing your Persona, be specific about how someone can reach you. You want to make this a “no brainer” for your referral source.

3: Contact potential sales prospects

Chances are, as you told people you were building a business, someone said “Oh, I would love to work with you!”

Now is the time to contact these potential sales prospects to let them know you are open for business! Again, share your Ideal Client Persona so your potential sales prospects can self select and have a specific call to action on how they can learn more.

I recommend inviting your sales prospects to a free Introductory Sales Call (sometimes called a Get-Acquainted Call) so you can learn more about their struggles and how you can help. This is when you will share your packages and pricing as well.

Don’t give up after one “touch” either. You may need to contact your potential sales prospects several times before you get a response. Stick with it!

4: Step away from your computer

Now that you’ve set your online connections in motion, it’s time to step away from your computer and go find your ideal clients.
Going to networking meetings is the best way to find sales prospects. Make sure to bring lots of business cards and copies of your Ideal Client Persona. Focus on making 1-2 high-quality connections at each meeting. Don’t be shy about asking for referrals and show an interest in referring them.

If you don’t have any clients, you have plenty of time to attend networking meetings. Try out different organizations and find the groups that resonate with you.

Another tactic you can implement is guest speaking. Your networking groups often are looking for speakers, so make sure to get on their lists. Also contact other organizations and ask if they accept outside speakers. Speaking is an excellent way to share your expertise and pique the interest of your ideal clients.

Getting your first client may be the hardest thing you ever do, but imagine how great you’ll feel once you get that first client under your belt. This is the time to stay tenacious, determined and focused. You may experience some dead ends, but you need to keep going. Follow the four steps outlined in this blog post, and you’ll be well on your way to not only attracting your first client – but your second and third client as well. You got this!

About Jill Celeste, MA
View More: http://essentiaphotography.pass.us/jill-celesteJill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill helps entrepreneurs learn how to market their businesses to attract more clients. Jill’s coaching is unique because she helps entrepreneurs transform their cluttered, disorganized marketing into a strategy that helps them grow their businesses. Through coaching and online programs, Jill teaches her clients how to finally differentiate themselves in the marketplace so they can get new clients and make more money.

Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.

Jill lives in Trinity, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.

For more information about Jill’s coaching programs, please visit www.jillceleste.com.

Common Online Marketing Mistakes

Common Online Marketing Mistakes

39111767_sIt’s easy to get sidetracked when it comes to online marketing. There are so many distractions. But the truth is, online marketing is super effective if you know what you’re doing, do it consistently, and then measure the results.

To make sure your marketing is as good as it can be, here are some common marketing mistakes that you’ll want to avoid.

Not Building a Consistent Brand across All Channels

When you build a business it’s vital that you take the time to build a brand that speaks to who you are as a business, who your ideal client is, and what it is that you can do for them. This will be displayed in your words, colors, products, services and even actions across all marketing channels. Marketing used in channels such as social media marketing, your website, and even offline marketing should all quickly be recognizable.

Not Watching Your Competitors Closely

No matter how small of a business you may have, researching your competition can be very informative and lucrative. You can find out how your competition services your audience, what people like about them and don’t like about them, and how they deliver their products and services – including what type of quality they produce. All of this information can be used to help you become better.

Focusing on the Wrong Goals or Not Knowing Your Goals

When starting any marketing campaign it’s imperative to understand what your goals are. Not only that – you must be specific about your goals. If they’re not measurable or even attainable in the first place, then you’re setting yourself up for failure. Spell out every result you hope to obtain from every action.

Using Free Websites and Email Addresses

If you want to be taken seriously as a business owner in online marketing, you really do need to purchase hosting, and you need to self-host your website – including setting up @yourbusiness email addresses. You can still use free email addresses to sign up for mailing lists, and even use them in marketing. But, when it comes to communication between you and your customers, you should have a professional email address that people are positive come from your business.

Not Creating Sales Pages That Convert

So many people have wonderful products and services, but they forget or think they can skip the process of setting up a sales page. Sales pages help target the right information to the right audience member to let them know about the benefits of your products and services to them. Explain that you know their pain points, and you know how to fix them. You have to let them know how you’ll solve their problems.

Registering Your Domain for Only a Year

When you choose a domain name for your business, the longer you register it for, the more legitimate your business will appear to be to search engines. When you do it only a year at a time, it can create a problem of trust. Plus, you get a discount for doing it longer anyway. This is because, people are going to be more trusting of domains that are registered for longer periods of time.

Avoiding List Building

So many people will loudly proclaim that email marketing is dead and not as important to online marketing as it used to be. But nothing could be further from the truth. Email marketing is essential to the success of any online marketing endeavor that you embark on. Build a list for each new product, and a build a general list for your business too. For help on list building check out my 30-Day email challenge.

Not Measuring Performance

No matter how great your plans are, if you don’t know whether what you’re doing is working or not, you’re just shooting in the dark. Shine a light on every action you take to be sure that you get an agreeable return on investment. Use the tools that are inherent in each channel such as Facebook analytics, Google Analytics and so forth, to help you determine if the actions you’re taking are getting the results you desire.

Common online marketing mistakes can cost you not just a few dollars here and there, but they can cost you your entire business.

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13 Ways to Build Your Email List

13 Ways to Build Your Email List

10695307_sBuilding an email list is crucial to the survival and advancement of your business. It doesn’t matter if you have an online business or a bricks and mortar business; email marketing is an exceedingly effective form of marketing and should never be overlooked. It is, in fact, one of the most effective forms of marketing that has ever existed. Here are fourteen ways to build your email list.

1. Create Value-Filled Content – While they won’t see the content until they subscribe and open the email, the content needs to be very well written, engaging, and relevant to the audience. You want them to love it so much that they keep opening and that they share your emails with their friends.

2. Make Emails Sharable with Social Icons – It’s easy to add social icons to your email messages now, so be sure to do that. Add that to your email at the bottom, but also add a CTA asking your readers to share the email.

3. Create Segmented Email Lists – The more focused each email list is, the more relevant the messages can be for the subscribers. By segmenting your lists when people make a purchase or click through to answer a CTA, you can make each email much more customized.

4. Create a Lead Magnet – Some sort of incentive is very helpful for getting people to want to give up their email address. However, you should be very careful to make the incentive specific to your target market, to avoid visitors who just want the freebie and have no intention of ever buying anything.

5. Create a Sign-Up on Facebook – Facebook is a great place to add an email sign-up form. You can create a CTA on Facebook easily, and people who will follow you on Facebook will likely want the information you have in your emails.

6. Host a Contest – Contests can be a great way to get more people to sign up for your email list, especially if you run an affiliate contest on a product or service that you’re offering. In addition, you can give people a chance to win one of your books or products if they sign up, share, follow, and like.

7. Create YouTube Videos – YouTube videos are a great way to attract more visitors. They have a lot of built-in viewers who search for things, so create short videos directed toward your audience.

8. Conduct Interviews – Find people who need to interview experts in your niche and pitch yourself as a guest. Most of the time when you are a guest you’re expected to bring with you an offer to their audience. This offer can require an email address to receive it.

9. Host a Webinar – Webinars are on fire right now, and a great way to build an email list fast. Everyone who wants to attend the webinar has to sign up for your email list. People see personal webinars as valuable and are more willing to give up their email address for them.

10. Find Joint Venture Partners – Partner up with others to do a multi-person webinar, or host another type of event such as an in-person event. When each of you promote to your own lists, it helps build all your lists.

11. Publish a Book – A physical book or an eBook published via Kindle is a great way to get your name out there as an expert. The book can mention your email list and website too. You can even provide a special landing page for book buyers.

12. Speak Offline – Host or become a speaker at offline events. This works especially well if you do have a physical book to show to people. If you have a good talk, you can get people clamoring to sign up for your list.

13. Paid Promotions – Try using paid promotions on Facebook to collect email addresses, by giving away something free or requiring an email to watch all of a video.

Using these methods will build your email list. You should do all of these methods (although not all at one time) over the course of your business to help build your email list. Keep building the list – never stop. Because the larger your email list, and the more targeted it is, the more successful you’ll be.

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How to Align the Customer Experience with Your Core Values

How to Align the Customer Experience with Your Core Values

9914957_sWhat happens if a customer’s experience with your company isn’t aligned with your stated core values? It usually results in the customer heading somewhere else.

Let’s say that a customer buys from a company’s whose stated core value is to put the customer first always. There’s a problem with the product the customer bought but it doesn’t quite qualify for a refund under the warrantee. Despite the fact that the customer isn’t getting the value they expected from the product, the company does whatever it can to deny the refund. Clearly, the company doesn’t put the customer first in a case such as this.

Every business should make sure its values and experience match. If there’s a disconnect between your stated core values and the service you actually deliver, it’s likely to cost you a great deal in customer trust.

If you fall short of customer expectations, you don’t create a good customer experience. The ideal customer experience sets customer expectations and then exceeds them. Your values, your mission, and everything else you say about your company should be exceeded by the actual value you deliver. When you do this, you impress your customers and this has major psychological benefits.

How Does Your Customer Experience Measure up?

The only way to figure out whether your customer experience is aligned with your core values is to view the situation from your customer’s point of view.

Take each touch point you have with your customers and ask yourself, “Does this measure up to my company’s core values?” Touch points include any kind of direct communication you have with your customer, such as social media updates, email messages, store visits, and follow-up care. There are also indirect touch points, which include what your customers hear from others about you.

Start by identifying all of these touch points. Then, go through each one and run it through your core values.

Let’s take the example of Starbucks. Starbucks’ core values are its five principles: “be welcoming, genuine, knowledgeable, considerate, and involved.” In order to present a consistent customer experience that aligns with these values, Starbucks needs to ensure that every interaction with customers presents the company and all of its people as welcoming, genuine, knowledgeable, considerate and involved.

Beyond Customer Service

Every aspect of how your business is run is manifested in the customer experience. The way you deal with customers should be aligned with your core values, but so should every other aspect of your company, from the internal processes you use in creating or delivering your products, to the way you communicate with your employees.

When everything is aligned, it creates a strong corporate culture that embodies these values, and customers can see this. It can be a long and involved process, but it’s essential that you deliver on these values.

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